"WE'RE ONLY IN IT FOR
THE MONEY..."
RESEARCH & REPORTING
PAPÀ conducts independent and commissioned research to inform consumers, the industry, and decision-makers. This includes exploring how fashion shapes behaviour, identity, inequality, mental health, and cultural values. Insights are drawn from both fieldwork and analysis—using qualitative and quantitative methods to reveal what the market overlooks. Reports are designed to provoke change. Each piece of work highlights social blind spots, exposes trends of harm or progress, and equips clients or policymakers with clear, contextual intelligence.
STRATEGIC CONSULTING
Fashion isn’t neutral—it communicates who belongs, who performs, who has access. PAPÀ helps brands navigate this reality with clarity and care. Support is tailored to those rethinking their brand’s ethics, engagement, or impact. Advisory services include brand positioning, advertising review, reputational recovery, and cultural alignment. Strategy work is informed by critical reflection, behavioural insight, and the ethics of influence—not trend alone.
CULTURAL INTERVENTION
PAPÀ designs campaigns, concepts, and critiques that address uncomfortable questions: Who is being sold to? Who is being excluded? What signals are being amplified or silenced? Through cultural commentary, thought leadership, and public engagement, the consultancy challenges harmful norms and contributes to healthier narratives. This might include advising on dress codes for minors, interrogating the use of AI-generated models, or critiquing the sexualisation of youth in fashion media. Every intervention is grounded in values, voice, and evidence.
INDUSTRY & PUBLIC ADVOCACY
In addition to working with brands, PAPÀ partners with organisations, educators, and institutions seeking broader social impact. Whether informing public debate, contributing to policy discussions, or supporting ethical change, the consultancy functions as both observer and advocate. This work is part of a larger mission: to make fashion accountable—not only to shareholders, but to society.
